What is Taste Buds?

Noma’s R&D membership offers a year of discovering flavors, creative experiments, and mouth-watering ideas with the people who developed them.

How does it work?

Each quarter, we’ll deliver a box with at least three unreleased products, accompanied by recipes, videos, and practical ways to understand them.

Why join Taste Buds?

Taste Buds get a front row seat to the ideas taking shape across Noma, engage more deeply with our world of flavor, and share it with others around the world.

Taste Buds 2027 Membership
Taste Buds 2027 Membership
Taste Buds 2027 Membership
Taste Buds 2027 Membership
Taste Buds 2027 Membership
Taste Buds 2027 Membership

Taste Buds 2027 Membership

Noma's R&D Club | Launching this fall

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Taste Buds is how Noma shares the things that are just taking shape: the flavors we cannot stop thinking about, the experiments that surprise us, and the ideas too good to keep within our walls. 

Across four quarterly deliveries, members receive at least three unreleased products in every box, plus recipes and videos that bring the creative process—and plenty of practical ways to use everything—into your kitchen. 

Core perks: The membership also opens a few doors—early access to Noma bookings and Noma Projects events, 20% off Noma Projects purchases, 20% discount on the Noma Kaffe subscription, access to the member portal and community channel, and dedicated members support. 

Add ons: We'll be offering two optional add ons to the Core membership—tickets to our annual Copenhagen Event, and Fermentation Kits to explore the delicious unknown. 

Membership Terms and Conditions

These general terms and conditions (the “General Terms”) apply to the Taste Buds 2027 membership offered by NP 2021 ApS CVR no. 42760749, Strandgade 93, DK-1401 Copenhagen, Denmark (“Noma Projects”, "us", “we”), to you as our customer (“Customer” or “you”). You may only use our services including under the membership if you accept the General Terms and by dealing with Noma Projects, you accept to be bound by these General Terms.

Please find the full terms and conditions here.

Quarterly deliveries are expected to ship in

  • February
  • May
  • August
  • November

Enjoy free shipping on any products added to the quarterly deliveries.

Customs & duties may be due upon delivery for some countries. 

See our FAQ section

Core Membership: Taste Buds perks

A Taste Buds membership brings you closer to the flavors, processes, and processes, and possibilities we're developing at noma, with ideas and tools to bring more deliciousness into your own kitchen.

Early access to Noma reservations, Noma Projects releases, and events.

Members can secure up to two restaurant bookings during the membership year, without limits to party size.

Four deliveries with three new flavors in each. Some experiments may become future Noma Projects releases. Others may only ever belong to our Taste Buds. 

Every flavor comes with recipes, videos, and ideas from the Noma team, so you know exactly how to add depth to your cooking at home.

Whether you’re restocking a favorite or trying something new, enjoy 20% off Noma Projects products throughout your membership year. Your member discount also applies in our Copenhagen shop and coffee bar.

Keep the coffee flowing with monthly deliveries from Noma Kaffe. Each release brings together two distinct coffees, sourced through close relationships with farmers who share our commitment to quality and care for the land. Taste Buds members receive 20% off their subscription and a front-row seat to Noma Kaffe’s ongoing exploration of remarkable coffees, producers, and places.

Shipping is included with each quarterly delivery.

Before each box ships, add any Noma Projects products you like with no additional shipping charges.

Discover recipes, videos, and everything you need to make the most of your Taste Buds membership.

Compare notes, share recommendations, ask questions, and meet Taste Buds around the globe.

From shipments to stubborn ferments, our team is here to help. 

Add Ons: Upgrade your experience

Take your Taste Buds membership further by joining the Noma team in Copenhagen, fermenting along at home, or both. 

The Taste Buds Copenhagen Event is the gathering we look forward to all year: a summer day of tasting and learning from the Noma team.

Throughout the week, we’ll open up our city to Taste Buds through experiences created with friends and partners—from secret menus at some of our favorite restaurants to gallery visits with designers and artists we admire. It’s a chance to experience the city through the people and places that inspire our work.

Choose August 13 or 14, 2027, and purchase one ticket for yourself, with the option to add one guest. Additional August dates may be released based on demand.

Twice during the year, one of your flavor boxes will arrive with a Fermentation Kit designed by our chefs in the Fermentation Lab.

We’ll provide the key ingredients and specialized tools alongside step-by-step recipes, videos, and dedicated guidance; you’ll bring basic kitchen equipment, and the willingness to let microbes do their thing.

At the end of the year, you will have completed two living projects and gotten a closer look at how some of Noma’s most important flavors develop.

A peek into past Taste Buds products

Previous Taste Buds have unpacked everything from Candied Pinecones to Beef Garum, and Truffle à la Crème to Hazelnut-Berry Praline. In 2027, the surprise begins all over again.

    Describe a product, make announcements, or inform customers about a promotion.

Frequently Asked Questions

If you can’t find the answer you’re looking for, please email us at hello@nomaprojects.com and we’ll be happy to help.

How does it work?

Taste Buds is an annual membership that allows noma to share its newest, most favorite flavors and so much more. For a full year, Taste Buds get to enjoy unreleased products, interact directly with the noma team, and gain access to virtual and in-person events and a world of perks, including free shipping and discounts. The quarterly deliveries of products are expected to ship from Copenhagen in February, May, August, and November 2027.

You can join Taste Buds 2027 when membership enrollment opens in October 2026. Taste Buds Alumni will receive early access. If you are not yet a member, join the waitlist above for early access and updates on the exact launch time. Enrollment will close on 31 December.

Once you’ve secured your membership, get ready for the program to kick off at the beginning of 2027. In January, you’ll receive detailed instructions and tips on how to make the best of your membership, including access to a private member’s only digital portal, Discord Channel, discounts, and more. As far as new flavors go, the first delivery is expected to ship in February.

You’ll need to create an account on our website, where you can track shipments, access members-only content, and apply your membership discounts. After signing up, you will receive an email with instructions on how to create your account. We’ll take care of this well before the first shipment in February.

The Taste Buds membership fee is an annual, one-time charge that covers the entire year of membership. At checkout, we offer the option of paying in full upfront or selecting an installment plan via PayPal.

In line with the Danish Consumer Contracts Act, consumers may cancel their membership within 14 days from the date of purchase without stating any reasons for said cancellation. If you wish to exercise your right of cancellation, you must inform us by email at hello@nomaprojects.com by means of an unambiguous statement about your decision to cancel the membership. You are welcome to use the sample cancellation form attached to these Terms and Conditions. If you cancel your membership within the 14-days period, a full refund will be issued without undue delay. For this refund, we will reimburse the same form of payment used for the original transaction, unless we have expressly agreed otherwise; you will in no event be charged for this repayment.

The annual membership cannot be refunded or partially refunded after the 14-day period.

Absolutely! Once the membership is publicly available for sign-up, you can simply shop the voucher option for our Taste Buds membership, and you’ll be able to enter the recipient’s details. They will receive the voucher and your personalized message on the date selected by you. They will then be able to redeem their voucher for entry to their membership. All gifts must be made before the end of 2026.

That’s the whole idea! In other words: Yes! We offer international shipping to a wide range of countries. Whether you’re in Europe, North America, Australia, New Zealand, Singapore or Japan, it's our pleasure to deliver your Taste Buds products straight to your doorstep.

Please check our Shipping Policy to confirm that we service your region. And if we don’t quite yet, please know that we’re continually working to expand our shipping options, so stay tuned as we aim to reach more countries soon. You can also contact us at hello@nomaprojects.com for specific inquiries.

Simple: before every quarterly delivery ships out from Copenhagen, you’ll have the opportunity to add other products to the order without paying a delivery fee. Certain regions may have exceptions, so please check our shipping policy for full details.

US Taste Buds shipments are fulfilled with a Delivered Duties Paid (DDP) service due to the recent tariff changes — meaning duties and taxes are included in the price, and no additional fees are due upon delivery.

For members outside the US and Europe, customs and duties may be charged upon delivery, depending on local import regulations.

Once your Taste Buds 2027 membership is activated, you’ll automatically receive a 20% discount on all Noma Projects products for an entire year. These benefits will be applied at checkout when you’re logged into your account.

Please note: the Taste Buds discount does not apply to dining experiences.

Once your Taste Buds 2027 membership is activated, you will be able to log in to your account. From there you will be able to navigate to the Noma Kaffe sign up page on which you will see a special members rate at a 20% discount. Simply add it to your cart and check out.

Members that are already subscribed to Noma Kaffe can reach out to tastebuds@nomaprojects.com to set up their discount.

What is Taste Buds about?

Your Taste Buds membership includes:

  • Quarterly Product Drops: Limited products from the Test Kitchen, Fermentation Lab, and the Noma Vault, created only for our members.
  • Member Merch & Tools: Gear designed for Taste Buds only. Highly useful, a little odd, very noma.
  • Early Access: early access to bookings at restaurant Noma, product releases by Noma Projects and events organized by Noma Projects.
  • Friends & Family Product Discount: 20% off, always.
  • 20% Discount on Noma Kaffe: 20% off the Noma Kaffe subscription.
  • The Projects Feed: Recipes, how-to’s, and deep dives hosted on our members-only portal
  • HQ Guided Tour: An open invitation to stroll Noma Projects HQ in Copenhagen, tastes of the future included.
  • Free Quarterly Shipping: Load up your cart with additional products; they’ll be added to your quarterly drop, no extra postage.

Optional Add Ons

  • Ferment at Home: 2 x DIY fermentation kits from our Lab, plus guidance every step of the way.
  • Taste Buds Summer Event: Access to purchase tickets to our Taste Buds Event in Copenhagen. More details in the "In-person events" section of the FAQ.

As a Taste Buds 2027 member, you’ll receive innovative and unreleased products directly from the noma test kitchen. These will range from umami-rich sauces, fermentations, and garums to experimental flavors that may never be available to the public. Here's a selection of some of our past years’ deliveries to give you an example of what’s in store.

  • 1st Delivery: Ryeso, Noma Hot Chocolate Powder, Cep Tamari, 2 Welcome Gifts
  • 2nd Delivery: Poppy Seed Praline, Spring Pickles, Saffron and Licorice Kombucha, Espresso Drops
  • 3rd Delivery: will be revealed in September 2026
  • 4th Delivery: will be revealed in November 2026

The two Fermentation Kits are an exciting add on to your standard Taste Buds membership. Each kit includes the essential raw materials to start your fermentation projects at home, with expert guidance from noma’s fermentation lab. This guidance comes in the form of detailed manuals, online videos, and a live stream for each kit. You’ll be taken through the creative process behind some of noma’s most iconic flavors. The kits will be delivered with your second and third product deliveries. Some basic equipment (not included in the kits) is required, i.e. 1L glass jar, cloth, rubber band and weights.

Yes! Taste Buds members will be able to interact with the team (i.e. the noma test kitchen, noma projects production team and more) through virtual Q&A sessions and cook-alongs. Additionally, you’ll have access to the Taste Buds private Discord channel, where you can ask questions, share recipes, and exchange experiences with both the noma team and fellow members. It’s the perfect space to discuss meetups, fermentation successes, and everything in between.

As a Taste Buds member, you and a guest are welcome to schedule a guided visit to the Noma Projects production facility in Copenhagen. This unique, behind-the-scenes experience lets you explore how our products are made and meet some of the team. Starting in January, we’ll offer specific dates and times each week within our opening hours for you to sign up and reserve your spot. During your visit, you’ll have the opportunity to speak with the production team and gain deeper insights into our processes.

In-person events

We’ll host an event in August 2027. Members have the chance to choose between August 13th and 14th.

Additional dates in August might be added based on demand for the event. The event will include workshops with the noma team at noma, demonstrations at the Noma Projects HQ, and access to reserve special dining experiences around the city with other Taste Buds.

Besides the Taste Buds Summer Event, members will have early access to all events organized by Noma Projects.

We're finalizing details for the upcoming year, but we’re exploring a mix of tastings, gatherings, and learning experiences in Copenhagen, and potentially other cities where larger groups of Taste Buds are based. Please note that some events may come with additional charges.

Join the Club